Digital Marketing Psychology Checklist
A step-by-step checklist to apply psychology principles to your campaigns, posts and ads.
Guest Lecture Series · Online · Sat, 15 Nov 2026 · 12:30 PM Thailand · 11:00 AM India
The Psychology of HappinessApplying Human Psychology to Digital Marketing
Understand what makes people happy, and use it to build marketing that truly connects.
What you will walk away with
- Digital Marketing Psychology Checklist
- Personal Digital Desire Reflection Card
- Poster on Digital Well-being
- Digital Certificate of Participation
- Learning Resources & Reading Material
- Reusable AI Prompts
Date15 Nov 2026
Time · Thailand12:30 PM
Format2 Lectures + 1 Workshop
ModeOnline · Zoom
Seats100 only
Takeaways
Leave with six things you can use the same day.
Not just theory. Every participant takes home practical tools to use in their marketing work and their own digital life.
Personal Digital Desire Reflection Card
A guided card to reflect on what you truly want from your digital life and online habits.
Poster on Digital Well-being
A ready-to-print poster with simple habits for a healthier relationship with screens.
Digital Certificate of Participation
A digital certificate from Shinawatra University and ICS Global for attending the Guest Lecture Series.
Learning Resources & Reading Material
Curated notes, articles and reading lists to keep learning after the session.
Reusable AI Prompts
Tested AI prompts for marketing copy, content ideas and audience insights that you can reuse.
Who it's for
For everyone who markets to people, and is one.
Marketing & business studentsLearn why people really buy, before your first campaign.
Digital marketersWrite posts and ads that connect without pushing.
Content creatorsGrow an audience that feels good about following you.
Founders & small businessesBuild loyal customers, not one-time buyers.
Faculty & researchersBring happiness and consumer psychology into your classroom.
Program
2 guest lectures. 1 hands-on workshop.
Two guest lectures on the psychology of happiness and consumer choice, then a hands-on workshop where you plan a campaign with what you learned. All three sessions are led by one speaker.
Your speaker & workshop facilitator
Speaker Name
Designation, Organisation
A short introduction to the speaker: their experience in consumer psychology and digital marketing, where they teach or work, and why they are the right person for this series.
- Guest Lecture 01Why happy customers buy
How emotions, meaning and well-being shape what people choose.
- Guest Lecture 02Ethical persuasion and digital well-being
Nudges that build trust, and the ones that quietly break it.
- Workshop 03 · hands-onPlan a happiness-led campaign, live
Apply the ideas to your own brand or a sample brief, with feedback.
Thailand time · India is 1 hour 30 minutes behind
Organised by
Learning, backed by industry and academia.
ICS Global, the organising partner for this series, designs industry-led learning programmes that connect students and professionals with practitioners across Asia.
Shinawatra University, Thailand, the academic partner, brings its programmes in business, technology and the liberal arts, and its commitment to fostering innovation.
Register
Reserve your seat
Fill in your details, then pay online on the next screen. Your seat is confirmed once the payment is received.
- Date15 Nov 2026
- Time12:30 PM Thailand11:00 AM India
- ModeOnline · Zoom
- Fee500 THB
Only 100 seats. When seats are full, new registrations join the waitlist.
FAQ
Questions before you register
What is the registration fee?
The registration fee is 500 THB (Thai Baht) per participant. Seats are limited to 100 participants.
Where and when will the lectures happen?
Online on Zoom, on Saturday 15 Nov 2026 from 12:30 PM to 2:30 PM Thailand time (11:00 AM to 1:00 PM India time). The joining link is emailed to paid participants a day before.
Do I need a marketing or psychology background?
No. The sessions start from the basics. A laptop or phone with internet is enough.
Will I get a certificate?
Yes. Every participant who attends gets a certificate of participation.
Will there be a recording?
Registered participants who have paid get the recording link for 7 days after the session.
Can I get a refund?
Yes. Cancel at least 48 hours before the session for a full refund. See the Refund Policy.
Who do I contact for help?
Call or WhatsApp +91 99229 99389.
Only 100 seats. Save yours now.
The Psychology of Happiness · Online · 15 Nov 2026
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